Programs and Pricing

Let the Journey Begin

Choose from two main categories: Performance and Elite. Both training program options are available in either a power & heart rate or heart rate-based format. All of our programs include a unique monthly training plan designed specifically for you, including regular communication with your coach.

Performance – These programs offer two training schedule adjustments per month with access to your personal coach as needed. Primarily for those who do not need a high degree of adjustment to weekly workouts.

Elite – These programs offer unlimited adjustment to your workouts as well as access to your personal coach as needed. Primarily for those who need the flexibility of frequent fine-tuning or rescheduling workouts on an ongoing basis.

Coaching Program Options

Heart Rate Power + Heart Rate
Custom, Monthly Individualized
Heart Rate-Based Training Plan
with Heart Rate Analysis
Custom, Monthly Individualized
Power & Heart Rate Training Plan
with Regular Power Analysis
Training Schedule Adjustments:
Performance = Twice Monthly
Elite = Unlimited
Training Schedule Adjustments:
Performance = Twice Monthly
Elite = Unlimited
TrainingPeaks Premium
Athlete Account:

Included
TrainingPeaks Premium
Athlete Account:

Included
Required Training Tools:
Heart Rate Monitor
Required Training Tools:
Powermeter & Heart Rate Monitor
Monthly Coaching Fee:
Performance $160
Elite $205
Cycling Plus $305**
Monthly Coaching Fee:
Performance $235
Elite $285
Cycling Plus $385**
**Cycling Plus includes a montlhy one-on-one in-person training or skills ride

“On Friday I received my initial performance test and bike fitting. The setting was simple but complete with current equipment; quiet and comfortable. John was very thorough and helpfully explained each step of the performance evaluation process. The same attention to detail was applied to my bike fitting; I did a 30 mile ride today and the improvements actually surprised me. I look forward to the coaching process as their offering thus far is top quality.” –Hank W.

Whole Athlete